Best Times to Post on Instagram by Day of the Week

Sunday: 10:00 a.m. to 2:00 p.m. Monday: 11:00 a.m. to 5:00 p.m. Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m. Wednesday: 5:00 a.m.,11:00 a.m. and 3:00 p.m.

Besides, Does it matter when you post on Instagram?

In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. This means that, if all else is equal, a newer post will show up higher on the newsfeed than an older one. Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success.

Keeping this in mind, What’s the worst day to post on Instagram? The worst time to post on Instagram is observed on Saturdays and Sundays, particularly in the morning and midnight. Overall, people are the least active from 1 am to 5 am. It all comes to your specific audience and when they are most active on the platform.

What should I post on Instagram 2020?

  • How-to Content. Benefit: Establish yourself as an industry expert. …
  • Sneak Peek. Benefit: Create buzz around upcoming products or events. …
  • High-Quality Pictures. Benefit: More views and engagement on Instagram. …
  • Product Displays. …
  • Pop Quizzes and Puzzles. …
  • Illustrations. …
  • Caption This. …
  • Behind-the-Scenes Pictures or Videos.

How do you know when to post on Instagram?

Go to Insights → Audience and scroll a bit down, and you’ll see on which days of the week — and which approximate times — your followers are the most active on Instagram. This data gives you a good understanding of the best times to post, based on your own audience.

Does time matter when posting on social media?

The best time to post on the social network for getting more shares was found to be 1 pm, while 3 pm was the best time for getting the most clicks. Track Maven found that 8 pm EST on Thursdays work the best for getting maximum engagement. But, another option might be posting on Facebook during the off-peak hours.

Is Monday a bad day to post on Instagram?

People are more likely to check their Instagram early in the morning Monday to Friday than on weekends. But Monday can have lower engagement, with people rushing to get the week started, and having less time to look at Instagram before work on a Monday.

Is it bad to post at night on Instagram?

According to app Latergramme, there are specific times during the day that users should be posting to their Instagram feeds to ensure that they get the most likes possible. And, surprisingly, the times that work best for people are actually 5pm and 2am. Yep, 2am.

What should you not post on Instagram?


What should you avoid on Instagram?

  • Using awkward or hard to find usernames.
  • Setting your profile to Private.
  • Posting inactively.
  • Posting without captions.
  • Overusing hashtags.
  • Not engaging with followers.
  • Stealing other user’s content.

What are some good ideas to post on Instagram?


9 Instagram post ideas to spice up your account

  • Give your audience a mind break with a puzzle. …
  • Take on a recurring challenge. …
  • Write a caption first, then find the photo. …
  • Combine a photo essay with a link in bio. …
  • Add product teasers. …
  • Run a flash sale in Stories. …
  • Interview on Stories. …
  • Broadcast instructional Live videos.

What is the best content to post on Instagram?


However, if the post idea fits your brand and you think you can really knock it out of the park, go for it!

  • Ask your users a question. …
  • Show a tutorial. …
  • Go behind the scenes. …
  • Share valuable thought leadership. …
  • Conduct an interview with an industry leader. …
  • Jump on a trend. …
  • Share user-generated content. …
  • Use a daily hashtag.

What should I post on my Instagram account?


Things to post on Instagram

  1. Behind-the-scenes content.
  2. User-generated content.
  3. Inspiring or motivational quotes.
  4. Interesting statistics.
  5. Timely or current events posts.
  6. Humorous images or videos.
  7. Compelling drawings or graphics.

When should you not post on Instagram?

On the flipside, posts published on Wednesday between 10AM – 4PM and Thursday 9PM – 11PM receive the lowest engagement rates on average, making them the worst days to post on Instagram.

What is the golden hour on Instagram?

Golden hour is the first hour after sunrise and the last hour before sunset and it is typically the best time for selfies and pics for Instagram. The sun is a soft glow at this time and makes everything and everyone look better. It’s called the magic time for a reason!

How often should you post on Instagram?

How often to post on Instagram. It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.

Does the post timing really matter while posting on social media and why?

In conclusion, there’s no failsafe universal best time to post on social media. Your brand’s optimal time is as unique as your audience, and different for every channel. But with the right data, optimizing your posting schedule can drive real results and improve your social ROI.

Does the time of posting matter?

By posting earlier in the day, accounts benefit from less competition (globally, most posts are shared between 9 AM-1 PM each day), while also tapping into traffic from users during their first scroll of the day — even if that’s a few hours after the post was shared.

Does it matter what time I post on Facebook?

Don’t worry about the time you post. Good posts will surface no matter what time they’re published. Focus on creating consistently quality content. The better the content, the more regularly your audience will engage with it and the higher up in their News Feed it will appear.

When should you post on Instagram on Monday?

The best time to post on Monday is between 9 AM and 8 PM. The peak time is 11 AM to 3 PM. This is probably during the lunch break when people are taking a break.

Is it better to post on the weekend or weekday?

Weekends: Studies have shown that engagement is slightly higher on weekdays as people are in their daily routines and use social media during downtime and long commutes. Based on our experience with clients of SocialBuddy, we see weekday afternoons as the optimal time to plan posts to maximize engagement and reach.

Is it too late to post on Instagram?

Thursday: 7am and 11pm. Friday: 1am and 8pm. Saturday: 12am and 2am. These times are when your posts will be get most engagement that does not mean likes or comments.

Is it good to post at night?

It turned out that on average the most successful times to post on Instagram are 2am and 5pm. The middle of the night might seem like a strange time to post to social media, but it actually makes a lot of sense. … However each day of the week has its own ‘best time’ to post.

Is 12pm a good time to post on Instagram?

The best time to post on Instagram is 11:00 AM on Wednesdays, according to our analysis. The Hootsuite social team had similar findings when they dug into their posting history. For the Hootsuite social media team, the best time to post to Instagram is anytime between 8 AM-12 PM or 4-5 PM PST.